Petra Strbad Product & UX/UI Designer

Jul 2026 - Present

Freelance

Oct 2024 - Jul 2026

at QED ltd.

Worked on end-to-end projects, starting from the discovery phase through to final delivery
Designed user flows, wireframes, high-fidelity UI screens, and interactive prototypes for mobile and web applications
Conducted UX research, user interviews, competitor analysis, and usability testing to validate design decisions
Translated complex product requirements and data-heavy workflows into simple, intuitive user experiences
Designed dashboards, analytics views, reporting tools, alerts, survey flows, and navigation features
Created branding elements, visual directions, and UI concepts for early-stage digital products
Collaborated with clients, developers, and internal teams to define requirements, iterate on feedback, and support implementation
Improved usability and clarity across products by simplifying flows, visual hierarchy, and information architecture

Sep 2022 - Oct 2024

at Bit4bytes

Conducted user research to understand the needs, goals, and behaviors of the target audience
Organized and structured content and information in a logical and user-friendly manner
Created wireframes and prototypes
Designed visually appealing and user-friendly interfaces for digital products such as websites and web apps
Conducted usability testing sessions to gather user feedback
Collaborated closely with cross-functional teams
Created documentation, style guides, and design specifications for developers
Identified and solved user experience challenges and design problems

May 2021 - May 2022

at Evolutio

Designed websites, interfaces, and marketing materials that enhance the overall user experience and meet branding goals
Created visually engaging and on-brand graphics and images to be shared on various social media platforms
Collaborated with marketing teams to align social media design with the company's goals and messaging
Optimized the user interface

March - May 2021

at Krik studio

Designed an intuitive website for e-commerce
Created visual elements such as layout, graphics, and typography to ensure a visually appealing and cohesive user experience
Worked on project requirements, brand guidelines, and user needs

Hi, I'm Petra Designer & Problem Solver.